DEBBY FRIDAY’S debut long-player, GOOD LUCK arrives on Sub Pop & Arts & Crafts (in Canada) this spring. DEBBY recently re-located from Vancouver, to Toronto and for her debut she worked with a producer for the 1st time, Juno and Polaris Prize nominated composer, Graham Walsh. The jump up in production value adds a sort of heft and pull to the genre- flexibility on parade here: think of it a little like Sevdaliza meets Death Grips.

Few do it like DEBBY, though. Lucid, acid housey, high-BPM track “I GOT IT” - accompanied by Chris Vargas of Pelada and Uñas - has her unprecedentedly cocksure and vainglorious. She’s still drawn to certain keys and moods (the brooding D and F minor, are all over this album) to suggest melancholia, darkness. However, lead single, “SO HARD TO TELL,” sees FRIDAY shed all of her signature industrial tropes, to deliver a completely out of pocket, and totally assured, falsetto pop song. This sun-bright track is a crucial signifier in FRIDAY’S expansion. The album GOOD LUCK is being co-released with a short film of the same name, co-directed by FRIDAY and Nathan De Paz Habib (past work includes Eroica, by Chino Amobi). It’s a surreal teenage love story of individuation. Select DEBBY FRIDAY shows will be accompanied by the short film screening.

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